Tech Town, NC

In an updated to the last post, Lulu PR has confirmed rumors that they have acquired weRead. Lulu would not release details of the transaction but said it was more strategically motivated than monetarily (presumably, though, their strategy does include money…). Anyway, they went on to describe the move as for the “benefit and continued [...]

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Morrisville based Lulu.com has partnered with Bangalore, India startup Ugenie and their flagship application weRead. Ugenie’s facebook app, iRead, has over 1 million users on facebook according to their website (though facebook puts them at 552,687 active users at the moment, still none too shabby). The facebook app, and similar apps on other platforms, track [...]

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We all know about the failed ad campaign of “the algorithm” and those shabby guerrilla marketing spots that Ask.com tried to indoctrinate us with. But, other than giving Kato Kaelin another few minutes of fame, they didn’t accomplish much, and Ask saw its share of search queries drop from 5.1% in the Spring of 2007 [...]

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